Making toilet paper ads sexy

Radar Magazine takes a look at luxury toilet paper branding. There is some rather bizarre advertising for a "luxury" brand called Renova from Spain, which takes a more fashionista and sexual approach than the majority of other toilet paper brands.

Check out some of the Renova ads.

From the 2003/2004 campaign:
Renova 1 & 2

From the 2002/2003 campaign:

the rest

Renova