Win a golden gecko from Geico

It is as if our pal caffeinegoddess summoned this when she wrote the article Brands get consumers involved in advertising, about timex, converse, Ban deodorant and Chrysler all are running competitions where the punters make the ads and can win something.

Geico wants you to submit a trailer with a concept for a feature-length film featuring the gecko, and you could win a golden gecko, a trip to Hawaii or a bigger TV to watch these punter-made ads on. Oh joy.
Are the ad agencies fired or on vacation? Wonder what made this rash of consumer-made ads trend happen.