Boeing/Bell Helicopters puts out a print ad and unleashes PR hell on themselves

Seattle Times shows us an ad that is amazingly un-PC - the most offensive bit is the headline: It descends from the heavens. Ironically it unleashes hell ... Consider it a gift from above.

The ad shows soldiers climbing from an Osprey helicopter onto the roof of a Mosque.

The ad is created by TM Advertising in Texas, and the ad was approved by someone at Bell to run in publications like the National Journal, where it ran this week, and earlier in the Armed Forces Journal. Mike Cox, a Bell vice president, says that the people who approved the ad didn't have the authority to do so. Still, the mistake ran twice in two different publications before it was stopped.

"We consider the ad offensive, regret its publication and apologize to those who, like us, are dismayed with its contents," said Mary Foerster, a vice president of communication's for Boeing's military side.