What is it?

it is everything you've ever wanted.

I found this very strange, but fairly witty webpage from a banner ad on Yahoo!. It appears in just a few short hours we will find out what "it" is. It is amazing just how little coverage this viral is getting (i.e. none, that I have found). There is also a list of at least fifty things "it" is/does at the bottom of the page.

The highlight however is the 6 funny videos which appear to make fun of many other company's campaigns ("What it does").

I have already tried looking up the whois info and there is none. What do the adgrunts think "it" is?