The Hub, out of Lancashire, UK, has completed a public awareness campaign for the NHS aimed at reducing numbers of young people having unprotected sex after a night out drinking. The campaign ran throughout Decemeber and early January using outdoor, posters, and radio.
The various executions include images of young couples 'getting it on' in pubs, clubs and at parties and feature a condom tacked to the image with the words 'Get it on' scribbled across the packet.
The Hub
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was it an actual condom? or just a picture of one?
either way this campaign totally lacks creativity...
no twist, nothing...what makes them think young people will notice or care?
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PermalinkI totally agree. Those kids are targets of thousands of messages everyday. Everyone is trying to get their attention. So it's not with a poor message and no insight ( who writes on a condom wrapper), and a tone of voice that would put monkeys on crystal meth to sleep that you're gonan get it. As anyone suggested to use creativity and humour in the boardroom. Another one of too many big failures in the safe and risk free advertising world.... Makes me sad.
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