Viajes Galeón was launched via a twitpoker game, where players weren't stripped of their clothes, but their twitter followers. Egads! Oh look, my case study bingo card was almost filled in by this one alone.

This case study for the EVoc indestructable billboard does the daring thing of grabbing a guitar-riffing bit of music. To show off Evoc's protective backpacks and the shock absorbing effect a classic "strength of hit" measuring device usually found at amusement parks was worked into a backpack billboard. Then everyone took a punch to the backpack to see how strong their hit was.

97 hits per hour

There must have been a line around the block for the chance to hit that billboard. Is that an average by the way? Perhaps people don't sleep at all in Berlin.

Everyone loves dolphin babies... and saving money.

Popular model and TV-show host (oh, "secretary" is it?) poses naked for Playboy Argentina, while they are wondering how to get more people to follow the playboy twitter account.
Enter tweetgrid, for every 15 retweets of the Playboy tweets mentioning the show, a small part of a larger nude image of her is revealed in the twitter tweetgrid. Now everyone keeps retweeting Playboy until they finally get the whole picture. Clever way to get around the whole "no nudity on twitter" bit too, says I who risks being banned from Google Adsense (again) just for showing you this case study because it has nipples.

'Our character is all in a spin. That's because he's on top of our Thank yous Zoetrope! Take a look at some of the rewards you could receive as an EDF Energy customer, and find out more at http://www.edfenergy.com/thankyous '

Targeting both new and existing EDF Energy customers, the Zoetrope celebrates the depth and volume of prizes available. Complementing the above the line message that the Olympics is the ‘Greatest show on earth, it also reinforces the spectacle and scale of the Olympics’ opening and the closing ceremonies.’ The ‘magic’ machine, which produces a rich kaleidoscopic display of all prizes and experiences EDF Energy has to offer, will be integrated into all elements of the campaign including Online, eCrm, DM, internal comms.

"Heineken is the sponsor of Flow Festival 2011. To make the most out of the sponsorship, 358, Helsinki set the bar high: Let's come up with something so interesting that it will become an integral part of the uncompromising festival's programme. The idea, Heineken Open Source Stage, is based on open source principles and Facebook liking. It is not only part of the programme but it's also part of the festival site. Now the crowd can suggest anything and like any ideas they see. Within the first week and a half the site got 150,000 visits, the visitors made 2,000 suggestions for acts and their ideas were liked 14,500 times. That's pretty good for a hipster festival in a city of 500,000 people."

One day. 47 tasks. Play rock paper scissors with a celebrity. Make a bus driver smile. Get a piercing. Three teams threw themselves into Helsinki and made it better place to live. The teams got points for completed Battle tasks, Facebook likes, Youtube views, Twitter tweets and Campaign site views.

See also the image: NYT BATTLE

Exscuse me Fiat? You're showing off the Fiat 500's fantastic looks in the Gucci/Fiat ad, while in this Argentinian commercial for the Fiat Palio you're showing off .... human airbags. Yes, I groaned when I typed that, making that pun hurt me more than it hurt you. But the ad here hurts my brain. Fiat has now taught me that when my lover says he likes me natural and just the way I am, he is lying. Nice. Fiat, the car for dysfunctional couples best moments in life. I'd rather have the real down to earth Toyota moments a.k.a connections in life. Those moments are real. So I guess Fiat is a plastic car.

Comedian, Jerry Stiller is arguing with himself over whether he should put his thermostat on a comfortable temperature or leave it alone to save some money on his electric bill.

“You can’t afford that temperature,” Jerry Stiller says while studying his thermostat. Arguing with himself, he responds, “I want to be comfortable!” “Save the money for comedy lessons!” throws back his cost-conscious alter ego.
Starting May 11, people around the country can see actor and comedian Jerry Stiller’s internal battle continue in Mitsubishi Electric Cooling & Heating’s (Mitsubishi Electric) new ads on TV and online.
The spots are a continuation of the HVAC ductless leader’s successful “Split Personality” campaign launched last year.

Cancer 4 Cure, the latest album from alt hip-hop artist EL-P, may drop May 22, but fans of the Brooklyn rapper's hard-charging lyrics and industrial production aren't exactly known for their patience. To sate their hankering for the brand new tracks, fans are being treated to a series of teaser videos created for each song on the upcoming release, each directed by Timothy Saccenti from @radical.media. And when it came time to produce the eye-popping mix of CGI and live-action footage for series highlight, Drone, Saccenti turned to director Mark Szumski and his team at Click 3X for help.

Clemenger BBDO Melbourne has taken the "work rest and play" a bit further and twisted it right around to "with a Mars comes great responsibility". I see. Yeah, you know what, I'll pass.

Jägermeister shows a table, where many are called but few enter as you have to earn your seat. Rob Smets is a five-time World Champion Bullfighter and one of the toughest men on the planet and he struts his stuff through the hallway here carrying himself as one of the baddest badasses, despite "clown" makeup. He's received at the table by Freddie Roach, Keyshawn Johnson, Kerry King, Nathan Fletcher and Mike Lingerfelt - all equally badass rock icons, Nascar pit crew champions, Big wave surfer and boxing trainers themselves. They then proceed to get girl drink drunk on a shot of cold Jäger.