Wanna do some direct mailing? "But DM is sooo boring!" Hush child, we're gonna make this stuff at the shooting range. Now that sounds like fun, doesn't it?
BETC Paris created a B2Bcampaign by taking the channel 13 network execs to the shooting range, and having them bullseye a bunch of posters. Once the 200 posters were properly decorated with holes, they were rolled up and sent to media buyers. Media buyers could then log on to view channel reach, and the video of how their posters were made.