For this project, called "Blood bath", bathrooms in Hamburg nightclubs were prepared with a surprise for the visiotrs. Just after entering the room, the light suddenly goes out and the room is bathed in black light.
In blacklight, a bloody crime scene becomes visible on the floor and walls signed: "See what others don't see. 13TH STREET. The Action and Suspense Channel"

Agency: Jung von Matt / Next

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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