18 Again - vaginal tightening gel commercial / Bollywood dance - (2012)

 
 

18 Again - vaginal tightening gel commercial / Bollywood dance - (2012)

"18 again" is a ' a vaginal rejuvenation & tightening gel' and I don't even want to know what that means but I'm guessing it's "rip-off in a jar". The advert selling this cream hints at what it accomplishes by having a presumed mother and housewife invite her (presumed) hubby to sing and dance like a young Bollywood star, while small children and the older generation stare, mouths agape. They've understood what the cream did for her - making her "feel 18 again" - and so the "button" on this ad is how the older woman orders it online for herself.

Dear, oh dear. "Vaginal" tightening gel. You mean this goes inside? This is worse than Lysol as a contraceptive.

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Comments

So, a hogs ear has been replaced with 'Snake Oil'. I saw large FDA mark with approved. Right, it is a cosmetic;

Cosmetics

This Act defines cosmetics as products for "cleansing, beautifying, promoting attractiveness, or altering the appearance." In this sense the FDA can classify cosmetics without actually regulating them. This allows a manufacturer the ability to use ingredients or raw materials and market the final product without government approval.

In a nutshell, no snarky replies to that, this Vagina Fixer stuff is an established market and 18 Again is the "New and Improved" product. Doctors know Vagina + baby being born equals damage control. Pass on the new "Summers Eve" marketing ploy and get a doctor's advice.

http://www.timescrest.com/society/whiter-and-tighter-8500 is the most level headed writeup on the 18 Again product;

Ultratech India Ltd, the Mumbai-based pharmaceutical company that has launched this patent-pending gel after three years of research, clinical trials, market studies and an FDA approval, is convinced this is a revolutionary product that falls in the feminine hygiene category. Rishi Bhatia, chairman and MD, Ultratech India, is firmly taking the good-forhealth route. He believes 18 Again is a "vaginal health" product that addresses several needs like preventing infections and toning vaginal muscles, which in turn has health benefits like preventing adult incontinence and vaginal prolapse. "We are not saying this will restore virginity. The name indicates that this will make a woman feel young, as she did at the age of 18 when she was just entering womanhood. Our market research, including interviews with gynaecologists, shows many women want non-surgical vaginal tightening, " says Bhatia.

Priti Nair, director of ad agency Curry Nation, who created the TVC, has a lighter take. "We didn't want to take a negative route, showing a woman cringing and crying over her husband losing sexual interest in her. We wanted to show a woman celebrating her sexuality and revelling in her womanhood, " says Nair.

Yet, coming right after a certain muchdiscussed product that claimed to create fairer vaginas, 18 Again is definitely in for a hard time from those who believe there is much too much pressure on women to have perfect bodies.

"Leave our vadges alone!" says Nikhila Sachdev (name changed on request), a 32-year-old Bangalorean who just gave birth a year ago. "First you're supposed to be really thin. Then you're supposed to remove every bit of hair from your body. Then you're supposed to do something about those sagging boobs. And now you have to get whiter, tighter vaginas? What's next? Diamond-encrusted vadges?" she asks indignantly.

* http://tighteningthevagina.com/sitemap.xml is jam packed with products.

* Even use the time tested fear of surgery to sell products. (Yes, even the best doctor can have a bad operation day. That is why referral by expert medical staff and doing the homework is always required.) http://TIGHTENINGTHEVAGINA.com/vaginal-tightening-surgery

My 2 cents and all. Ain't doctor or lawyer -- just a retired know what that pussy wants operator.

notes:
1. http://en.wikipedia.org/wiki/Federal_Food,_Drug,_and_Cosmetic_Act#Cosmetics
2. The 1980s were fun inside the beltway

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