TBWA\Chiat\Day Los Angeles and Nissan North America have launched a new campaign in support of the 2013 Pathfinder. The campaign includes four TV spots, digital, print, OOH and radio. The Pathfinder is the second vehicle to launch as part of Nissan’s overarching “Most Innovative Year ever” campaign.
The four films showcase the latest Nissan innovations and the ways they make family lives better. “Wouldn't it Be Cool” emphasizes how Pathfinder has been reimagined for today’s modern family, sharing its visual execution with the recently launched Altima “Wouldn't it be Cool” spot. In “Follow Me,” “Show and Tell” and “Birds,” stories of family adventure abound, with the ever-capable Pathfinder facilitating the action.
Print ads will highlight unique Pathfinder innovations, targeting enthusiasts in niche publications. Nationwide billboards and integrated partnerships with Rodale publications and ESPN/Sports Illustrated also feature the all-new Pathfinder.