In a hypothetical past a supposed Paul Revere calls out that it isn't the British who are coming, but instead the Italians. Instantly the leggy ladies of the New England town turn into inventive revolutionary fashion-strippers, tearing of a skirt here, cutting off their hair there and prancing around in corsets like it's 1999. The Pub turns into a "club", the tea is exchanged for espresso, and in the end "this is gonna be so much better than a tea party".

And for all of you who reflectively want to point out an "error" at the man stepping out of his house and coat at :15, let me show you the Boston population statistics 1765–1774 and the fact that there's Italian cars driving down the road, this is clearly not American Revolutionary war times, what's wrong with you?

There are far worse sins than that here. Have you seen the 30 second edit that is the one actually airing with the puntastic endline? Direct your outrage accordingly, please.

Actors Client: Fiat USA Principal talent: Annalaina Marks - Plays Brunette in Blue Bryce Pinkham - Plays Paul Revere Christina Gottschalk - Plays Blonde Who Cuts Hair Prod: Supply & Demand Director: Paul Goldman Music : Children of the Revolution - T.Rex

Comments (2)

  • fairuse's picture

    Yep there are sins in the 60 second flavor. The most disturbing is the fantasy concept implying the hip language and racy maidens are the car's secret. Then there is that dreadful edit into 30 seconds destroying any continuity the 60 second cut had. Also, change tag to Chevy's old one {thanks kidsleepy for that} is weird.

    Aug 28, 2013
  • Dabitch's picture

    Dude, also "this is gonna be so much better than the tea party"? They must be aware that said today, the Boston tea party isn't the first thing that comes to mind. That folding of the retractable monocular with an embarrassed glance too, wow you are trying way too hard here Fiat.

    Shame really, because the cars are adorable.

    Apr 07, 2015

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.