Cornered by a relative at the BBQ, this woman is pitched a super bowl commercial for running shoes that contains a sonic boom. "Not Every Idea is a Good Idea"

"One of the few perks of working in the ad business are the unsolicited ideas we get from people. For me, it's my accountant and father-in-law. Their ideas are sometimes funny, sometimes insane, usually completely oblivious of all logistics ... but they're always entertaining as hell."

Amos Goss, ECD (VIA)

gency: The VIA Agency Executive Creative Director: Amos Goss Executive Creative Director: Teddy Stoecklein Group Creative Director: Jake Benjamin ACD, Art Director, Bobby Pfeiffenberger Sr. Copywriter: Kristen Kriisa Sr. Art Director: Mikael Kriisa ACD, Copy: Chris Jacobs Client Strategist: Luke Stevens Executive Director of Production: Mary Hanifin Production: Assembly Films Director: Christopher Bean Executive Producer: Gloria Colangelo Executive Producer: Becky Donahue Line Producer: Kyra DeMarco Director of Photography: Gerry Wenner, Post-Production: The RecRoom Editor: Bryan Moak Audio: Yessian Weston Fonger Casting: Sidecar Casting Director: Anthony Pichette

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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2016 Effies - Sonic boom running shoes / BBQ - (2015) :30 (USA) | Adland ®


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