The Via Agency just launched this 2016 Call For Entries for the North American Effie Awards campaign: “Not every idea is a good idea.” In the campaign ad people have to endure what civilians consider to be "ideas", in this case it's an awkward combo of a pop-song and a brand name. We've all been there.

“Coming up with an idea is easy. But, crafting that idea into something powerful, impactful and effective is a different challenge altogether. That’s why the Effies is such an important show. It celebrates work that actually achieves what it set out to do.”

Jake Benjamin, GCD (VIA)

Agency: The VIA Agency Executive Creative Director: Amos Goss Executive Creative Director: Teddy Stoecklein Group Creative Director: Jake Benjamin ACD, Art Director, Bobby Pfeiffenberger Sr. Copywriter: Kristen Kriisa Sr. Art Director: Mikael Kriisa ACD, Copy: Chris Jacobs Client Strategist: Luke Stevens Executive Director of Production: Mary Hanifin Production: Assembly Films Director: Christopher Bean Executive Producer: Gloria Colangelo Executive Producer: Becky Donahue Line Producer: Kyra DeMarco Director of Photography: Gerry Wenner, Post-Production: The RecRoom Editor: Bryan Moak Audio: Yessian Weston Fonger Casting: Sidecar Casting Director: Anthony Pichette