"Tormented by the demons of her past and burdened by this disturbing family development, Colleen Foy (There Will Be Blood) tries to make sense out of her newfound life, but a series of unfortunate events cause her world to spiral out of control."

Agency: Serve Marketing Client: United Way of Greater Milwaukee Creative Director: Gary Mueller Writer Ross Lowinske Art Director: Brent Goral, Ryan Smith Interactive: Ben Grey Director: Carlo Besasie Agency Producer: Darlene Stimac Assciate Producer: Amanda Ruffalo Edit: Don Unverrich/Dave Kuhnen Audio: Peter Batchelder (Independent) Acct Team: Heather Aldrich, Brittin Haury

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.