Detlef Schrempf is reading basketball themed tweets during March Madness for Century 21 and adding random words. Even though pom-pom is two words, he explains that he is Detlef and he makes the rules.

Client: Century 21 Agency: Sleek Machine Production Company : Sleek Machine Art Directors: Jess Ruggieri, Claire McPartland Chief Creative Officer/Writer/Songwriter: Tim Cawley Composer: Andy Pinkham/Mortal Music Senior Integrated Producer: Ben Ouellette Social Strategist: Noel Fisher Cinematography: Brian Miller Editor: Nick Agri