Besides being disgusting (a bloody hand, guys? really?) and typical in its low hanging fruit Jewish gags (Seinfeld, anyone?) this campaign feels more like a campaign for coffee than for a brand.

Agency: Red Urban Executive Creative Director: Christina Yu Copywriter: Jennifer Rossini Art Director: Joel Pylypiw Agency Producer: Terri Vesgo Account Director: Keith Barry Production Company: Untitled Films Director: Aleysa Young Director of Photography: Tico Poulakakis Executive Producer: Estelle Weir Line Producer: Robbie McNamara Editorial Company: Rooster Editor: Chris Parkins Transfer: Alter Ego Colourist: Tricia Hagoriles Music & Sound Design: Grayson Matthews

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.