Besides being disgusting (a bloody hand, guys? really?) and typical in its low hanging fruit Jewish gags (Seinfeld, anyone?) this campaign feels more like a campaign for coffee than for a brand.
23 Degrees Roastery "Mohel" (2013) :15 (Canada)
Agency: Red Urban Executive Creative Director: Christina Yu Copywriter: Jennifer Rossini Art Director: Joel Pylypiw Agency Producer: Terri Vesgo Account Director: Keith Barry Production Company: Untitled Films Director: Aleysa Young Director of Photography: Tico Poulakakis Executive Producer: Estelle Weir Line Producer: Robbie McNamara Editorial Company: Rooster Editor: Chris Parkins Transfer: Alter Ego Colourist: Tricia Hagoriles Music & Sound Design: Grayson Matthews