Looks like the earlier ad from Tele2 this month, where one of Frank the sheep's colleagues is kidnapped has given the rival agencies and phone companies some ideas. In this ad Tre.se 'kidnap' the idea of black sheep, and have "Frank" parade into the the competitions shop to get his hands on the Nokia 7230, which is currently only available at 3 stores.

Client: Tre ad agency: Scholz & Friends Production company: Hobby Factory Directed by: Camilo Altera

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.