Just like in the print ad campaign, this ad shows us how a sneaky drop of the umlaut dots allows Australians in Manly to make Kolsch beer. See, only beer from the Kölsch area in Germany can call it Kölsch beer. And clearly when you drop the dots, you have an totally different word.

Mocking old newsreels, they found a kangaroo beating up one man in footage archives somewhere. What a gem.

Ad Agency : Dentsu Australia
Creative Director : Pete Ogden
Art Director: Lucy Edison
Chief Executive Officer : John O'connor
Illustrator :Tim White
Senior Artworker - Liza Robbin

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.