7-11 China / Hong Kong made some very nostalgic lucky charms, each representing an item that meant a lot to the Hong Kong populations past. The collectables are tea pots, rice cookers and wee tiny pans and Leo Burnett had the idea to actually use them....

So here we see one man actually cook three grains of rise in his tiny rice cooker.

Ad agency: Leo Burnett China / Hong Kong

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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