7Up "Light it UP' (2014) :30 (USA)

 
 

7Up "Light it UP' (2014) :30 (USA)

Ah I see what you did there, 7UP, using your product name in the anthemic call to actions. Using EDM artist DJ Tiësto was a bit out of the blue. But further info tells me this is made for the Hispanic market, and DJ Tiësto is popular among the Latino population.

Hey I just made up a name for the "kids hanging out in urban environment, looking cool," execution we keep seeing over and over: adidasing.

7UP is adidasing their brand. Still it's better than "Make 7Up yours" . Or I ♥ DP, for that matter.

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