Ah I see what you did there, 7UP, using your product name in the anthemic call to actions. Using EDM artist DJ Tiësto was a bit out of the blue. But further info tells me this is made for the Hispanic market, and DJ Tiësto is popular among the Latino population.

Hey I just made up a name for the "kids hanging out in urban environment, looking cool," execution we keep seeing over and over: adidasing.

7UP is adidasing their brand. Still it's better than "Make 7Up yours" . Or I ♥ DP, for that matter.

Client: Dr Pepper Snapple Group Chief Marketing Officer: Jim Trebilcock SVP Marketing Services: Andrew Springate SVP Core 5 Marketing: Regan Ebert VP Core 5 Marketing: Dave Falk VP Integrated Content: Shaun Nichols Director of Marketing: Eric Blackwood Advertising Manager: Nita Sherrard Associate Brand Manager: Lauren Scrima Agency: Deutsch Chief Creative Officer: Pete Favat Executive Creative Director: Brett Craig Integrated Creative Director: Xavier Teo ACD, Art Director: Erick Mangali ACD, Copywriter: Ryan Lehr Copywriter: Armando Samuels Director of Integrated Production: Vic Palumbo VP/Executive Producer: Lisa K. Johnson Senior Business Affairs Manager: Jill Durand CEO: Mike Sheldon Group Account Director: David Dreyer Account Director: Jennifer Keye Account Supervisor: Annalise Dry Chief Strategic Officer: Jeffrey Blish Group Planning Director: Aileen Russell Director of Integrated Business Affairs: Abilino Guillermo Executive Business Affairs Manager: Jill Durand Broadcast Traffic Manager: Gus Meija Production: Smuggler Director: Samir Malal Executive Producer/Managing Partner: Patrick Milling Smith, Brian Carmody Executive Producer: Jacqui Wilkinson Producer: Timothy Kerrison Director of Photography: Sebastian Wintero 1st A.D.: Chuck Conner Editor: Jono Griffith Assistant Editor: Jedidiah Stuber President / EP: Michael Raimondi Senior Producer: Joe Ross Post: The Mill Colorist: Adam Scott VFX: A52 EP: Jennifer Sofio Hall, Megan Meloth Producer: Scott Boyajan Lead Flame Artist: Jesse Monsour Flame Artists: Steve Wolff, Matt Sousa Roto: Tiffany Germann CG Artists: Andrew Romatz, Joe Chiechi Art Director: Lisha Tan Designers/Animators: Sean Garfinkel, Yi Jenn Liu, Jon Forsman, Alan Chen, Lynn Cho, Henry DeLeon Music Licensing: Tiesto ft. Iconopop “All It Takes (Let’s Go)” Audio Post: Lime Studios Mixers: Mark Meyuhas Assistant Mixers: Matt Miller Executive Producer: Jessica Locke Shot on Location in Valparaiso and Santiago, Chile
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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