I have to say the dumbest thing 7up ever did was get rid of its positioning as the "Un-cola."
This long running campaign which began in the 70's and went until the mid 80's starred Geoffrey Holder, who, in addition to this, is probably best known for his role as scary voodoo dude in the James Bond film Live and Let Die.

Client: 7up
Commercials: 
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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