"...a great empire, like a great cake, is most easily diminished at the edges.."

Agency: The Martin Agency Client: Kevin Ruder, President 901 Silver Tequila Creative Director: Mike Hughes, John Norman Creative team: Keith Tilford and Eric Tilford Account supervisor: Marc Kempter Production Company: Super Studio, Santa Monica, CA Director: Justin Timberlake Directpr of Photography: Jeff Cronenweth Executive Producer: Dana Garman Location: Standard Hotel, misc. Los ANgeles locations Editorial company. Rock Paper Scissors, Santa Monica, CA Editor: Kirk Baxter