91 Rock is a station in Brazil. And they want you to wake up rocking. So you can download their app, and set a playlist and make that playlist get progressively louder as you hit that snooze button.

Client: 91 ROCK Product: 91 ROCK Agency: JWT/CASA CCO: Ricardo John CIO: Mauro Cavaletti Creative Director: Rodolfo Amaral, Ricardo Marques e Gustavo Costi, Creative team: Gisah Ramos, Àile Carvalho, Thiago Ferreira, Annelize Ortega e Guilherme Claudino Production: Felipe Gomide Client Service: Valéria Lopes e Marianah Mikosz91

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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