The Auto Club Group debuted its first-ever Super Bowl ad. This heartwarming spot was aired regionally across Detroit, Orlando and Tampa Markets.

The 60-second spot – set to air before, during and after the big game – launched a new campaign for the brand, titled, “Expect Something More.”

It’s created by Dallas-based The Richards Group and directed by Michael Spiccia, Arts & Sciences / Goodoil.

Client: The Auto Club Group Brand: AAA Spot Title: “Emma” Break Date: February 2, 2013 Creative Agency: The Richards Group Chief Creative Officer: Stan Richards Group Creative Directors: David Morring and Tim Tone Art Director: Andrew Harper Copywriter: Deric Nance Agency Producer: David Rucker Production Company: Arts & Sciences / Goodoil Director: Michael Spiccia Executive Producer: Marc Marrie Executive Producer: Mal Ward Producer: Ben Scandrett-Smith Producer: Pat Harris Director of Photography: Peter Demming Production Designer: Floyd Albee Editorial Company: Lost Planet Editor: Hank Corwin Executive Producer: Gary Ward VFX: MPC LA VFX Producer: Juliet Tierney Executive Producer: Elexis Stearn VFX Supervisor/3D Lead/Previz: Mike Wynd VFX Supervisor: Jake Montgomery VFX Team: Gizmo Rivera, Michael Vaglienty, Jadan Duffin, Jason Heinze, Alex Harding, Carl Fong, Hayley O’Neil, John Kuntz, Matt Johnson, Gaelle Morand, Tim Hanson, Liam Griffin, Emma Taylor, Chris Bernier, Casey McIntyre, Dheeraj Hebbar, Minju T.S., Sathya Narayanan, Anupam Kumar, Gayatri Dhangar, Loknath Sahu, P.N. Arun Kumar, Rajinikanth R., S. Rajesh, S. Sundaramoorthy, Silambarasan R.P., Sivakumar R., Stalin Balan, Sugumar S., Vivekananthan R. GRADE: MPC LA Colorist: Mark Gethin Executive Producer: Ed Koenig Music: Future Perfect Music Executive Producer: Maxwell Gosling

about the author

glossy Glossy is publicity and marketing specializing in advertising and creativity. I love roasted marshmallows and the CN Tower and I make amazing pierogi and cannonball at pool parties.

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