This is the man who sees ideas done before, in executions containing ladies with great boobs and lopsided logos.

Luckily, obsession has its place at the 2012 Dallas ADDY's.

AAFDallas

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.