This is the man who sees ideas done before, in executions containing ladies with great boobs and lopsided logos.

Luckily, obsession has its place at the 2012 Dallas ADDY's.

AAFDallas

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.