AAMCO - Trust - (2012) :30 (US)
If a fat, hairy, shirtless man showed up at your front door, would you trust him to come inside and hug your mother? Probably not, and you shouldn't trust just anyone with your car, either, as Backyard Productions makes clear in a hilarious spot promoting AAMCO's comprehensive car repair services. Director Rob Pritts teamed up with Qorvis Communications on this latest effort, just one among several collaborations between the two.
Trust, which is part of a three-spot campaign, opens on the disturbing image of a man licking a keyboard as his horrified coworker looks on. "You wouldn't trust just anyone to sit in your cubicle," a narrator suggests. "Or hug your mother," he continues, as the spot cuts to the scene of a fat man embracing an older woman. "Or to be your massage therapist," he concludes, as a masked madman pounces on a helpless patron. The point being - be careful who you trust, and, when it comes to your car, you can trust AAMCO.
"When you're dealing with such off-beat subject matter, you have to be careful that you don't obscure the message behind the gags," stated Pritts. "I love the odd and awkward moments and think we balanced things out nicely here, delivering something that's going to get a laugh without sacrificing AAMCO's message."
"Rob has such a natural flair when it comes to these sorts projects," noted Backyard EP Kris Mathur. "The Keyboard and Hugging vignettes were a team effort and, like any great director, Rob really excels at collaboration. This was right up his alley, a perfect fit."
Spot Title(s): Trust (featured), We Hear You 50th
Air Date: June 1 2012
Client: AAMCO Transmissions/AAMCO National Creative
AAMCO National Creative Chairman: Mike Ganjei
AAMCO Transmissions V.P. of Marketing: Jack Bachinsky
Agency: Qorvis Communications
Managing Partner: Michael Petruzzello
AM, Managing Director: Carrie Blewitt
CD, Managing Director: Cassie Elliot
Sr. AD: Lara Oliveira
Prod Co: Backyard Productions
Director: Rob Pritts
DP: Florian Stadler
EP: Kris Mathur
Producer: Kevin Sharpton
Editorial Co: Golden Entertainment
Editor: Gary Gannon
DIT/Colorist(s): Stephen Latty
Sound Mixer(s): Janet Urban
Shoot Location: Los Angeles, CA
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
comments
- In actual fact amazing
1 hour 10 min ago - In actual fact amazing
1 hour 12 min ago - If you are looking for
2 hours 22 min ago - finance
3 hours 44 min ago - finance
3 hours 45 min ago - Great job
3 hours 46 min ago - Hilarious
2 days 22 hours ago - What is the name of the music
3 days 10 hours ago - צור קשר עם קוקה קולה ישראל
4 days 16 hours ago - אני רוצה ששמי יהיה על בקבוק
4 days 22 hours ago


Post new comment