I never saw this ad when it aired, at least I don't think I did, but Aapri scrub has always been in my bathroom cabinet. We used to have to travel to the UK to get it before they imported it to Sweden. Good stuff, I tell you. So disappointed this was their ad campaign.

Aapri scrub

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.