Mom tries to get a tan while the daughters are involved in some sort of deep lake exploring adventure. Aaaah, Swedish summers.

VO: Think of a spread. Any spread

With the blue lake and yellow type, one can only think of Kalles Kaviar's classic yellow-and-blue graphic profile.

Advertising agency: GOSS Production: Atmosfär. Director: Jörgen Lööf

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.