Mom tries to get a tan while the daughters are involved in some sort of deep lake exploring adventure. Aaaah, Swedish summers.

VO: Think of a spread. Any spread

With the blue lake and yellow type, one can only think of Kalles Kaviar's classic yellow-and-blue graphic profile.

Advertising agency: GOSS
Production: Atmosfär.
Director: Jörgen Lööf

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.