Crossroads Directors JAM have completed an ident campaign for English cask beer Abbot Ale starring the inimitable actor Brian Blessed. The campaign Classic Tales from a Classic Ale range from :10 to :15 in length and are set in the famous Hawley Arms in Camden, with Blessed either perched bar-side or relaxing beside a fire, telling classic pub jokes with his trademark booming flare.

The spots air on Friday nights during the Dave Channel's Friday night programming in the UK, which includes Friday Nights on Dave and Dave Ja Vu.

Client: Abbot Ales
Spot Title: Various
Air Date: November 2009

Agency: Us
CD(s): Jo Tanner, Mark Howard

Prod Company: Crossroads
Director: JAM
DP: James Saligari
EP: Carly Stone
Producer: Storr Redman
Online: Envy
Shoot Location: London

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