Q: how do you sell a Swedish vodka, as a mixer-vodka to the high stylin' night club crowd?
A: Add Swedish House Mafia, a desert, three robotic dogs, and a steampunk-looking crowd to watch them race. Stir and shake your ass.

Is it an ad? Is it a music video? Yes.

Agency: TBWA/Chiat/Day CCO: Mark Figliulo Client: Absolut Global Creative Director: Sue Anderson Creative Director : Hoj Jomehri Art Director: Hoj Jomehri Art Director: Jin Park Writer: Sue Anderson Head Of Production: Robert Valdes Senior Producer: Jennifer McKenzie Producer: Nalina Baratz Prod. Co.: RSA Director: Carl Erik Rinsch Exec. Producer: Marjie Abrahams Line Producer: Betsy Blakemore DOP: Claudio Miranda Production Design: Paul Martin 1st Assistant Director: Michael Salven Editorial: Lost Planet Editor: Bruce Herrman Exec. Producer: Krystn Wagenberg Assistant Editor: Eli Beck-Gifford Assistant Editor: Jacks Genaga Assistant Editor: Al Lacorazza Producer: Marcia Wigley EFX: Home Studio Telecine: CO3 Audio Mix: Heard City Audio Mix: Philip Loeb Sound Design: Richard Devine

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.