ABSOLUT and Spike Jonze Premiere Iʼm Here at Sundance Film Festival
Acclaimed filmmaker Spike Jonze premieres his latest work Im Here, a 30-minute short film today at the Sundance Film Festival as part of the first-ever Opening Nights Shorts Program at the festival. The film is a collaboration with ABSOLUT VODKA, and the partnership acknowledges the brands position as a pioneering and culture-shaping brand. ABSOLUT has always stood out in the marketplace as a groundbreaking company that has been supporting artists for decades. Previous collaborations include those with Andy Warhol, Keith Haring and Helmut Newton. Im Here honors the brands history while embarking on a new and innovative alliance with one of todays most original filmmakers. The film came about when ABSOLUT reached out to Jonze to make a film, and gave him creative control to create the film he wanted.
It was a pretty incredible opportunity, says Jonze. They (ABSOLUT) didnt give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasnt like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them. I got to make my first love story. Its about the relationship between two robots living in Los Angeles.
Since its inception, ABSOLUT VODKA has been driven by creativity, and together with Spike Jonze we set a new standard for creative collaborations, says Anna Malmhake, Vice President Global Marketing at The Absolut Company. Spike Jonze is one of the most important influencers of modern popular culture, and this 30-minute film subtly and artfully expresses our enduring commitment to collaborations and creativity.
Im Here, a 30-minute short film by Spike Jonze. Featuring Andrew Garfield and Sienna Guillory in the lead roles. The soundtrack includes original music by Sam Spiegel and original songs by L.A.-based art musician Aska Matsumiya and other emerging musicians.