about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (7)

  • johndoom's picture
    johndoom

    Wow. So Absolut goes on TV and makes a complete bollix out of it. One of the greatest, most subtle, sophisticated, jeez, downright snobby print campaigns ever developed, and they follow it with this poxy let's-spell-it-out-for-the-kids-at-the-back-who-don't-get-it SHITE.

    And LOVE the obvious targeting - "Hey Chad, what are young adults into these days?" "Well, Mike, they like road trips, anime movies, hate mondays, think Steve McQueen is pretty cool, like old school music, and also, they're toothgrindingly patriotic about their country". "Phew! Have we got the ad for you!"

    This is a researcher's "mood video" not an ad.

    Jan 25, 2006
  • Dabitch's picture
    Dabitch

    hey hey HEY. You stole my words.

    Mood video indeed.

    Jan 25, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I recently did a research project on Absolut Vodka, and I am sad to see them abandon their two worded print advertisements that ran for over 25 years. Frankly, they can do better.

    Jan 25, 2006
  • Dabitch's picture
    Dabitch

    so is this an ABSOLUT dissapointment then? ;)

    Jan 25, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Hasn't Absolut taken a beating this past 5 years? Lost a significant part of their sales? For the people who believe that grey goose or belvedere is the better choice?

    I'm a big fan of the old absolut ads. But hell, if they don't sell, why are the still running?

    Go Chiat day go.

    Jan 27, 2006
  • caffeinegoddess's picture
    caffeinegoddess

    Dammit dabitch...you stole my words! I'll go with Absolut triteness instead. ;)

    Jan 31, 2006
  • Plywood's picture
    Plywood

    Yeesh. Is that ever lame and predictable.
    But hey - I would've hated to be the team on this the follow up campaign.
    No pressure at all. Nooooo.

    Dec 24, 2006

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