It's refreshing to see a breast cancer awareness ad that doesn't attempt to be funny. It's also a nice use of medium since it's free and public. Taking the tactic of humanizing and supporting a post-mastectomy body is a really nice tactic too.
I do wish they spent more time on the ads and less on the making of the ads. I would have liked to have seen the amount of sharing on social media that occurred too, as my own search didn't reveal much beyond the Ad publications and Ad peeps sharing it.
That's a shame because it's a great idea. Whether it's for social or traditional the images make for nice print.
Client: A.C.Camargo Cancer Center
Account team: Yves Rodrigues, Fábio Bastouly
CCO: Ricardo John
Head of Art: Fabio Simões
Creative Director: Hernan Rebalderia e Santiago Dulce
Copywriter: Lucas Tristão
Art Director: Filipe Cuvero, Brunno Cortez
Agency Production Director: Marcia Lacaze
Agency Production: Fafa Oliveira
Film Production Company: Bando
Director: Pedro Gomes
Sound Production Company: Shuffle Áudio
Advertiser’s Approval: Irlau Machado, Adriana Braga, Luciana Del Nero, Danielle Lago