Ace Hardware's new paint studio is almost like a new fashion line, or hair color, or something fashiony. I dunno, man.

I've been to hardware stores. The employees don't look like this.

Client: Ace Hardware/Valspar Paint Agency: FCB Chicago

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.