Ace sells hardware and stuff by way of showing when it's useful, for example when the husband tries to sneak out for a night of bowling... The door gives him away and now he's in the market for an extra bed as he'll be in the dog house for a while.

Ad agency: BBR Saatchi & Saatchi Tel Aviv Chief creative officer: Yoram Levi Creative Director: Tal Perelmuter Art Director: Udi Ovadia Copywriter: Oren Shakaroff Account supervisors: Maya Salamon, Inbal Rov Account director: Yael Ron Account executives: Yael Hermesh Strategic planning: Amit Koren, Assaf Amir VP Production: Dorit Gvili Senior producer: Odeliah Nachmias Production company: Goldfish Aired: May 2010, Tel Aviv

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