Acer's new campaign for Swift marries style and performance. And nothing shows off that intersection better than a metaphor featuring ballet dancers who exemplify those two traits. Set against black the gold-clad ballet dancers echo the color of the Acer Swift as well. It's a teaser campaign so it's supposed to leave you wondering. But aesthetically it's beautiful.
Client: Acer Creative Director: Joshua Roberts Agency: We Are Social Associate CD: Jason Breen Associate Account Director: Nathan Baker Maggie Maloney Assistant Account Executive | DBL.E Production Company: The Collective @ LAIR Director: Steven Weinzierl Executive Producer: Theresa Loguercio Producer: Mark Aji Director of Photography: Derek McKane