Acer's new campaign for Swift marries style and performance. And nothing shows off that intersection better than a metaphor featuring ballet dancers who exemplify those two traits. Set against black the gold-clad ballet dancers echo the color of the Acer Swift as well. It's a teaser campaign so it's supposed to leave you wondering. But aesthetically it's beautiful.

Client: Acer
Creative Director: Joshua Roberts
Agency: We Are Social
Associate CD: Jason Breen
Associate Account Director: Nathan Baker
Maggie Maloney
Assistant Account Executive | DBL.E
Production Company: The Collective @ LAIR
Director: Steven Weinzierl
Executive Producer: Theresa Loguercio
Producer: Mark Aji
Director of Photography: Derek McKane


Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.