Here is a teaser spot for Acer's #DareToBeSwift in which a ballet dancer becomes a metaphor for the hard-working yet stylish performance of the Acer Swift computer. Love the black and gold background. It's kind of like, event hough it's a teaser and I'm not supposed to get it, I still kind of get it. Also loving the music choice.

Client: Acer
Creative Director: Joshua Roberts
Agency: We Are Social
Associate CD: Jason Breen
Associate Account Director: Nathan Baker
Maggie Maloney
Assistant Account Executive | DBL.E
Production Company: The Collective @ LAIR
Director: Steven Weinzierl
Executive Producer: Theresa Loguercio
Producer: Mark Aji
Director of Photography: Derek McKane


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.