On 4th of August 2006, 17 aid workers from Action Contre la Faim were murdered in the offices of the NGO in Muttur, southeastern Sri Lanka, while violent fights were taking place in the city. This film shows that moment from the point of view of one the victims, and tells their story in the pools of blood on his shirt. Since 2006, Action Contre la Faim is fighting for the opening of an international investigation supervised by the United Nations. To support them, share the dailymotion clip and sign the petition.
Action contre la Faim has entrusted the task of mobilizing public opinion to TBWA\PARIS.
To remind the facts sunk into oblivion and encourage more people to sign the petition for the opening of an investigation, the agency has gracefully developed an innovative video-petition online on dailymotion, partner of the operation, from October 1st.
Without falling into the free violence pitfall, the film manages to express the terrible reality with astuteness and poetry. Symbolically playing with the white NGOʼs T-shirt and the victimsʼ blood shedded on it, the film tends to give a voice to the last witnesses of this horrible day of August 4th, 2006. The talent of the director Luis Nieto who mixes realism and metaphor makes this testimony visually both powerful and striking.
Samuel Le Bihan who has been a loyal supporter of the association for many years never forgot the Muttur tragedy. Thatʼs why he didnʼt think twice and accepted to lend his voice to the narration. The video features an integrated signature module allowing the viewer to sign the online petition directly in the video.
Today is the last chance to finally open an international investigation.
For action: sign the petition online (in the video or on justiceformuttur.org) and share the movie.
Client: ACTION CONTRE LA FAIM
Advertiser: Anne Degroux, Arnaud Fonquerne, Pauline Chetcuti, Julia Belusa, Nolwenn Poupon.
Agency: Anne Vincent, Claire Botreau, Franck Botbol, Hugues Cholez. Executive Creative Directors: Rémi Noël, Eric Holden. Copywriter: Glen Troadec. Art Director: Nicolas Dutartre.
Agency producer: Blaise Izard. Sound Production: \Else Sound Production: Fabrice Pouvreau. Director: Luis Nieto
Production company: Wanda 1st october 2012