The "Action Force News" is a very serious ad for a set of actions figures that are similar to the Elite Force Marine Recon Action Figure. Instead of having kids play with them, we get to see the action figures "behind enemy lines", while a news reporter tells us what is happening. Taking kids imaginary play serious: priceless, this was a best selling action figure due to this ad campaign.

Action Force
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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