“Millions” is one of two new commercials that continue rp&’s brand campaign for Acura that began airing earlier in 2010. The strategy is designed to demonstrate Acura’s passion and engineering through each of its vehicles. In this case, “Millions” highlights Acura’s exhausting quality control process, even down to a part as small as a door handle.

Spot Title: “Millions” Client: Acura First air: 8/23/10 EVP/CCO: David Smith, RPA Agency: rp& Creative Director: John Hage Head of Art: Phillip Squier Art Director: Adam Groves Copywriter: Zac Ryder Creatives: Eric Goldstein, John Guynn Executive Producer: Jack Epsteen Production Company: Biscuit Filmworks Director: Noam Murro DP: Toby Erwin Executive Producer: Shawn Lacy, Colleen O’Donnell Line Producer: Jay Veal Editorial Company: The Whitehouse Editor: Stewart Reeves VFX Company: Animal Logic Sound Design: Mit Out Sound Sound Designer: Ren Klyce Music Company: Human

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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