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“Millions” is one of two new commercials that continue rp&’s brand campaign for Acura that began airing earlier in 2010. The strategy is designed to demonstrate Acura’s passion and engineering through each of its vehicles. In this case, “Millions” highlights Acura’s exhausting quality control process, even down to a part as small as a door handle.
Spot Title: “Millions”
Client: Acura
First air: 8/23/10
EVP/CCO: David Smith, RPA
Agency: rp&
Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Adam Groves
Copywriter: Zac Ryder
Creatives: Eric Goldstein, John Guynn
Executive Producer: Jack Epsteen
Production Company: Biscuit Filmworks
Director: Noam Murro
DP: Toby Erwin
Executive Producer: Shawn Lacy, Colleen O’Donnell
Line Producer: Jay Veal
Editorial Company: The Whitehouse
Editor: Stewart Reeves
VFX Company: Animal Logic
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
Music Company: Human
