Creative Directors: Mark Erwin & Pat Mendelson Art Director: Mark Erwin Copywriter: Pat Mendelson Agency Producer: Shelley Eisner Production Company & Location: PYTKA, West Hollywood, CA Director: Joe Pytka Director of Photography: Joe Pytka Editor & Company: Michael Heldman, Spot Welders, Venice, CA Music/Sound Design: licensed music "i-VTEC Luxury": Citizen Cope, "Let the Drummer Kick" "Howl": Spoon, "My Mathematical Mind" Print Photographers: Olaf Hauschulz and Roxanne Lowit

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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