Dad's should play a much more active role in their children's lives. Luckily, no role is too small.

Client: Ad Council/National Responsible Fatherhood Clearinghouse Agency: Lowe Campbell Ewald Chief Creative Officer: Mark Simon Art Director: David Bierman Copywriter: Mike Calderwood/Kelly McGuckin Producers: Clark Attebury / Martha Torre Carter / Jeanne Webber / Teri Kachler Account Director: Michelle Rossow Account Executive(s): Cristina Cecchetti / Shannon Weiss Production Company: Wild Plum Director: Vance Malone Director of Photography: Marc Greenfield Executive producer: Shelby Sexton Line Producer: John Marx Editing House: Cutters Editor: Louis Lyne Producer: Mary Connolly Music House: Yessian Music Composer: Michael Yessian Producer: Michael Yessian Sound Design: Ringside Creative Sound designer: Jay Scott Audio Mix: Ringside Creative Mixer: Jay Scott

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.