Ad Council "Bully Prevention: Caine Smith" (2013) :30 (USA)


Ad Council "Bully Prevention: Caine Smith" (2013) :30 (USA)

Kids are getting bullied more and more ferociously online and off. It's time we did something about it. Enter the "Be More than a Bystander," campaign, via the Ad Council.

This is the 30 second version "Cane Smith," done by DDB. In it, Caine brings forth the courage to tell his story, so that hopefully kids will have the courage to lend a hand. It begins by going to to learn how.

Agency: DDB
Matt Eastwood, CCO
Joseph Cianciotto, Executive Creative Director
Ed Zazzera, Head of Production
Luke Carmody, Creative Director
Brandon Hampton, Senior Copy Writer
Lindsey Hutter, Producer
Ginny Levine, Management Supervisor
Angelina Singleton, Account Supervisor
Gryphyn VFX
Scott Bravo, Conform VFX
Julia Williams, Producer


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