Kids are getting bullied more and more ferociously online and off. It's time we did something about it. Enter the "Be More than a Bystander," campaign, via the Ad Council.

This is the 30 second version "Cane Smith," done by DDB. In it, Caine brings forth the courage to tell his story, so that hopefully kids will have the courage to lend a hand. It begins by going to to learn how.

Agency: DDB Matt Eastwood, CCO Joseph Cianciotto, Executive Creative Director Ed Zazzera, Head of Production Luke Carmody, Creative Director Brandon Hampton, Senior Copy Writer Lindsey Hutter, Producer Ginny Levine, Management Supervisor Angelina Singleton, Account Supervisor Gryphyn VFX Scott Bravo, Conform VFX Julia Williams, Producer

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment