John Dolan of Anonymous Content via Publicis & Hal Riney directs this whimsical, yet inspiring, spot for inventnow.org and Ad Council. The spot opens with a nervous young boy introducing himself and his new invention the suction tired BMX bike. We are then treated to a "show and tell" of sorts as the boy shares his inspiration - octopuses, and the process of creating his masterpiece. Several shots of the young inventor riding illustrate the wild capabilities of this impossible feat. After seeing the boy "Spiderman" his way along the walls and ceilings of a school, he is last seen hanging from the handlebars suctioned to a building. We are left wondering if these tires actually exist? Of course they do, in the minds of kids who think and dream big. "Anything is possible. Keep thinking. "

Client(s): Ad Council, U.S Patent & Trade Office and
National Inventors Hall of Fame
Spots Title: Suction Tires
Air Date: July 2008

Agency: Publicis & Hal Riney
CCO: Roger Camp
Art Director: Rich North
Copywriter: Adam Koppel
Agency Producer: Sara Krider

Prod Company: Anonymous Content
Director: John Dolan
EP: Andy Traines
EP/Head of Commercials: Dave Morrison
Head of Production: SueEllen Clair
Producer: Megan Moore
Production Supervisor: Cheryl Guzman

Editorial: Lost Planet
Editor: Paul Martinez
EP: Betsy Beale
Post Producer: Ali Maldonado
Assistant Editor: Tony Orcena

Telecine: Company 3
Colorist: Stephan Sonnenfeld

Post/Effects: Elephant Post
Managing Director: Betsy Beale
Lead VFX/Smoke: Chris Homel
Assistant Smoke Artist: Keala Asato

Audio Post: Eleven Sound
Mixer: Jeff Fuller

Sound Design: Eleven Sound
Sound Designer: Jeff Fuller