This Campbell Ewald spot for the Ad Council starring Matt Lauer, urges fathers to be, well,

In this spot, "Being a father" means showing 22 seconds of Matt Lauer mugging for the camera while playing hide and seek.

“Hiding” featuring Matt Lauer
Produced by Campbell Ewald


Chief Creative Officer: Mark Simon
Creative Director: David Bierman

Sr. Art Director: Lewis Baker
Sr. Copywriter: Jim Feltz
Producers: Kurt Kulas
Sr. Account Supervisor: Cristina Cecchetti
Account Executive(s): Adam Drozd, Marc Tarkington
Account Coordinator: Tom Novik

Production Company: Tool
Director: Sean Ehringer
Director of Photography: Will Rexer
Executive producer: Brian Latt
Line Producer: Luke McCullough

Editing House: Beast
Editor: Stewart Shevin
Producer: Mary West

Music House: Future Perfect
Producer: Max Gosling

Sound Design: Content Studio
Sound Designer: John D’Agostini

Audio Mix: Content Studio
Mixer: John D’Agostini


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.