New York and London-based design, animation and VFX studio Smoke & Mirrors New York (SMNY) collaborates with BBDO, NY for the Ad Council and the Iraq and Afghanistan Veterans of America (IAVA) on a moving new PSA designed to open up dialogue between Veterans returning from war and their families.

In Signs via BBDO and, we open on the POV of an Iraqi war veteran driving home to reunite with his family. As he passes under several freeway underpasses we see banners from his mother welcoming him home. Like many families with children returning from war zones, she hopes her son is okay and has many questions. The banners are an attempt by a concerned mother to foster discussions between her and her son, and make his transition into civilian life as easy as possible.

Client: IAVA/Advertising Council Inc Spots Title: Signs Air Date: May 2009 Agency: BBDO NY CCO(s): David Lubars, Bill Bruce EVP, Executive Creative Director: Don Schneider VP, Creative Director: Tony Bennett Associate Creative Director: Alex Loomis SVP Executive Producer: Helene Balzarini Prod Company: Director: Josh & Xander EP(s): Jim Bouvet Editorial: Spotwelders Editorial Editor: Jon Stefansson Producer: Melissa Nusbaum Executive Producer: Tommy Murov Telecine: Co3 Post/Effects: Smoke & Mirrors, NY Creative Director: Sean Broughton Lead VFX/Inferno Artist: Kirk Balden Assistant VFX/Inferno Artist: Stephanie Isaacson 3D Artist: Greg Calas Shoot Supervisor: Nic Seresin EP: Celest Gilbert Producer: Lauren Shawe Title Graphics: Semerad Title Graphics Creative Director: Johnny Semerad Title Graphics Producer: Tyler Jarrett Music: Frisbie Composer: PT Walkley Sound Design: Sound Lounge Sound Designer: Tom Jucarone Shoot Location: NY/NJ interstates

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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