This spot shows the value not just of thinking like a kid, but in being a good dad by relating to your kids.

Client: Ad Council/National Responsible Fatherhood Clearinghouse Agency: Lowe Campbell Ewald Chief Creative Officer: Mark Simon Art Director: David Bierman Copywriter: Mike Calderwood/Kelly McGuckin Producers: Clark Attebury / Martha Torre Carter / Jeanne Webber / Teri Kachler Account Director: Michelle Rossow Account Executive(s): Cristina Cecchetti / Shannon Weiss Production Company: Wild Plum Director: Vance Malone Director of Photography: Marc Greenfield Executive producer: Shelby Sexton Line Producer: John Marx Editing House: Cutters Editor: Louis Lyne Producer: Mary Connolly Music House: Yessian Music Composer: Michael Yessian Producer: Michael Yessian Sound Design: Ringside Creative Sound designer: Jay Scott Audio Mix: Ringside Creative Mixer: Jay Scott

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.