Are you ready for an emergency? Most Americans aren't. The only thing that isn't ringing true to in this spot is that everyone is on their best behavior, using their indoor voices. If i lost my kid, I'd be screaming till I lost my voice.

What a downer.

Client: Ad Council/FEMA Deutsch New York: Chief Creative Officer: Kerry Keenan Executive Creative Director: Matt McKay Copywriter: Nick Partyka, Jeff Vinick, Matt Moyer ACD, Art Director: Dan Read Designer: JC Pagan Director of Integrated Production: Joe Calabrese Executive Producer: Crissy Cicco Director of Integrated Workflow: Jeremy Gelade Production Company: MJZ Director: Nicolai Fuglsig Director of Photography: Greig Fraser Executive Producer: Emma Wilcockson Producer: Betsy Oliver Editorial: Cosmo Street Editor: Stephane Dumonceau Assistant Editor: Joshua Berger Executive Producer: Maura Woodward Producer: Heather Richardson Post Facility: Color Transfer: Company 3 Senior Colorist: Tom Poole Producer: Dana Bloder Conform: Method Studios Online Editor: Jared Pollack Producer: Christos Montzouros Exec Producer: Cara Buckley Sound Designer Company: Stimmung Sound Designer: Gus Kovin Executive Producer: Ceinwyn Clark Audio Post Company: Heard City Engineers: Philip Loeb, Evan Mangiamele Executive Producer: Gloria Pitagorsky Assistant Producer: Katie Flynn Shoot Location: Burbank, CA Additional Deutsch Credits: Chief Executive Officer: Val DiFebo, Deutsch NY EVP, Group Account Director: Talia Handler SVP, Account Director: Paulette Stone Account Director: Laura Schrager Chief Strategic Officer: Brent Vartan Global Planning Director: Ole Pedersen VP, Planning Director: Anthony Mariello Director of Broadcast Business: Kris Weiner Group Director of Business Affairs: Maria Taris

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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