Very nice with the cuts between the film 2012 and the scenes shot for this music video alone (even though I could not help but giggle a little at the pained love song sung to a backdrop of the destruction of the world, but that's just me.)
The latest music video from creative ideas and solutions studio SOLID is set against the backdrop of a cataclysmic event. However, as directed by Wayne Isham and edited by SOLID’s Richard Cooperman, “Time for Miracles” is a testament to artistic collaboration and raw star power.
For the few that haven’t seen the video, “Time for Miracles” is an Adam Lambert single off the soundtrack of “2012,” the new apocalyptic sci-fi thriller from Roland Emmerich (Independence Day, The Day After Tomorrow). In that film, the world is spun into chaos and it’s up to one man to prevent the human race from being wiped out. Lambert may not be trying to save the world, but he’s cornered the market on love and heartache. Combining original footage with scenes from the film, the video’s grand scale sets Lambert up for a fall; however, like the film’s hero, he soars.
Cooperman – who has garnered accolades for his video editing with recording artists such as Aerosmith, Red Hot Chili Peppers, Green Day, Lauryn Hill and Tricky – has high praise for newcomer Lambert. “Anyone who’s watched American Idol knows that Adam Lambert is an amazing performer,” he says. “He knows how to play to the camera. I found myself watching his takes all the way through and not wanting to cut away.”
Alternating between music videos and commercial projects for clients such as L’Oreal, Budweiser, and Victoria’s Secret, Cooperman says he relished the challenges of cutting a music video linked to a major motion picture. “On a typical video, the artist, management, and label have to sign off on the director’s vision,” he explains. “Here, you have Sony Pictures and Roland Emmerich involved as well, and you’re marrying two visions: that of the artist and that of the movie.” Additionally, where most music videos tell a whole story, “Time for Miracles” has to entice viewers without giving away too much. “There’s some amazing stuff in that movie, and there was a lot of beautiful imagery to choose from,” Cooperman notes, “but you’re only teasing the film.” The goal, he says, “is to make everyone look great in their own right.”
An alumnus of New York’s exclusive School of Visual Arts, Cooperman distinguished himself on the rosters of Avenue Edit and Brass Knuckles Editorial, before moving over to SOLID in 2007. He was drawn to the company's diverse pool of talent and its equally broad-based clientele. Most significantly, he responded to the company's creative environment. “Our culture at SOLID is about collaboration based on inspiration,” he says. “We want to motivate each other. If one of the designers or audio people has an idea that might elevate my cut, I’m all over it.”
Cooperman has kept busy since completing “Time for Miracles.” His current music video projects include Kelly Rowland’s “When Love Takes Over” (with highly acclaimed film director Jonas Åkerlund). On the spot front, he recently completed a Honda Motorcycles project with Dailey & Associates; in addition to the offline, SOLID handled motion graphics, audio, and finishing on the project.
“I couldn’t be happier with how things turned out,” Cooperman adds, at once referring to “Time for Miracles” and the big picture of his career. “Ultimately, each accomplishment needs to be followed up by a new challenge.”