Adidas - Adi Dassler - (2008) 3:00 (The Netherlands)


Adidas - Adi Dassler - (2008) 3:00 (The Netherlands)

This is the story of Adi Dassler, the founder of Adidas, as told by 180 Amsterdam and Stink London.

Agency : 180 / TBWA Amsterdam

Richard Bullock, Executive Creative Director
Andy Fackrell, Executive Creative Director
Samuel Coleman, Art Director
Dario Nucci, Art Director
Samuel Coleman, Copywriter
Dario Nucci, Copywriter
Richard Bullock, Copywriter
Cedric Gairard, Agency Executive Producer
Cat Reynolds, Agency Producer
Director : Martin Krejci
DoP: Stepan Kucera
Prod. Co.: Stink, London
Executive Producer: Daniel Bergman
Producer: Molly Pope
Production Designer: Marketa Korinkova
Editoral: Robota
Editor: Filip Malasek
Post Production: Glassworks, London
Colourist: Seamus O'Kane - The Mill
Flame Artist: Duncan Horn
Post Production Producers: Nickie Stevens, Rick Naudè Sound Recording Studio: Grand Central, London
Sound Mixer: Raja Seghal
Music Company: Agoraphone, Soundsquare
Composers: Xavier Mosley, Viktor Erkt
Sound Designer: Raja Seghal
Animation Director: Michal Podhradsky



I liked that the animation incorporated so many different styles of stop-motion, very nice. The film leaves me wondering why Adidas doesn't "own" sports as strongly as say Nike does when it's clear that Adidas has a long history with sports. Is this a taste of a change in strategy, will Adidas now concentrate on being the sports brand rather than the "fashion" brand?

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